[G]lamour always contains an illusion. The word originally meant a literal magic spell, which made the viewer see something that wasn’t there. In its modern, metaphorical form, glamour usually begins with a stylized image—visual or mental—of a person, an object, an event, or a setting. The image is not entirely false, but it is misleading. Its allure depends on obscuring or ignoring some details while heightening others. We see the dance but not the rehearsals, the stiletto heels but not the blisters, the skyline but not the dirty streets, the sports car but not the gas pump. To sustain the illusion, glamour requires an element of mystery. It is not transparent or opaque but translucent, inviting just enough familiarity to engage the imagination and trigger the viewer’s own fantasies.
Glamour can, of course, sell evening gowns, vacation packages, and luxury kitchens. But it can also promote moon shots and “green jobs,” urban renewal schemes and military action. (The “glamour of battle” long preceded the glamour of Hollywood.) Californians once found freeways glamorous; today they thrill to promises of high-speed rail. “Terror is glamour,” said Salman Rushdie in a 2006 interview, identifying the inspiration of jihadi terrorists. New Soviet Man was a glamorous concept. So is the American Dream.
Glamour, in short, is serious stuff.
Most Indian men, at least those I see about town on the street, dress in what I call the “dude uniform”: a light-colored button-down long-sleeve shirt, slacks, and black sandals. As far as uniforms go, it’s pretty functional, working equally well for home and office, and requiring little in maintenance.
Younger guys, however, replace the sensible slacks with over-the-top denim: emulating their favorite Bollywood stars, they buy jeans that are dyed, streaked, distressed, and bedecked with clasps, latches, snaps, and pockets. Most of the time the pants are flared, giving them a bit of a disco feel.
On top, they wear a variety of shirts that make European clubwear appear dignified. Most are made of synthetic materials; gold lamé and neon orange are popular at the moment. Solid one-inch-wide black and orange vertical stripes were big in Fall 2008, but 2009 seems to favor a trompe l’oeil sweater-vest-over-T-shirt garment, usually in pastels. As far as I can tell, it’s the guys scraping by who wear the flashiest clothes. Too far down the socio-economic ladder and your duds turn to rags. Too far up and they become the dude uniform. Somewhere in between, though, is ‘70s gold.
Sari Bari grew out of years of workers from the Word Made Flesh mission organization listening to women in the commercial sex industry in the south of India. As WMF befriended the women they would ask, “What would freedom look like for you? How would you like to attain that?” Based on their responses, a WMF field director in Kolkata, Sarah Lance, and a former WMF staffer, Kristin Keen, came up with an idea to recycle used saris, the traditional clothing Indian women wear. The saris could be sewn into quilts or purses and sold. The required speed-sewing skills were hard-won, requiring six months or more to learn. During that time, WMF also offers therapy, math and literacy instruction. But once the women finish the training, they can leave the sex trade and experience something more like freedom.
And the bags and quilts they produced were beautiful -- so beautiful that the women realized they were making art, not just textiles. So they began to sign their work. In the sex trade these women often go by a false name that helps them disassociate from what they have to go through. But when they signed their artwork they used their real, given names.
...this year an unexpected element has been added to the [Brooklyn hipster] look, and that is a burgeoning potbelly one might term the Ralph Kramden.
Too pronounced to be blamed on the slouchy cut of a T-shirt, too modest in size to be termed a proper beer gut, developed too young to come under the heading of a paunch, the Ralph Kramden is everywhere to be seen lately, or at least it is in the vicinity of the Brooklyn Flea in Fort Greene, the McCarren Park Greenmarket and pretty much any place one is apt to encounter fans of Grizzly Bear.
What the trucker cap and wallet chain were to hipsters of a moment ago, the Kramden is to what my colleague Mike Albo refers to as the “coolios” of now. Leading with a belly is a male privilege of long standing, of course, a symbol of prosperity in most cultures and of freedom from anxieties about body image that have plagued women since Eve.
The Idea: Starting May 2009, I have pledged to wear one dress for one year as an exercise in sustainable fashion. Here’s how it works: There are 7 identical dresses, one for each day of the week. Every day I will reinvent the dress with layers, accessories and all kinds of accouterments, the majority of which will be vintage, hand-made, or hand-me-down goodies. Think of it as wearing a daily uniform with enough creative license to make it look like I just crawled out of the Marquis de Sade's boudoir.
The Uniform Project is also a year-long fundraiser for the Akanksha Foundation, a grassroots movement that is revolutionizing education in India. At the end of the year, all contributions will go toward Akanksha’s School Project to fund uniforms and other educational expenses for slum children in India.
The Story of Uniforms: I was raised and schooled in India where uniforms were a mandate in most public schools. Despite the imposed conformity, kids always found a way to bend the rules and flaunt a little personality. Boys rolled up their sleeves, wore over-sized swatches, and hiked up their pants to show off their high-tops. Girls obsessed over bangles, bindis and bad hairdos. Peaking through the sea of uniforms were the idiosyncrasies of teen style and individual flare. I now want to put the same rules to test again, only this time I'm trading in the catholic school fervor for an eBay addiction and relocating the school walls to this wonderful place called the internet.
In the mid-1990s, firms like Sputnik, the Zandl Group, Teenage Research Unlimited, and Lambesis were getting hired by companies such as Reebok, Burlington, and PepsiCo to enlist and study allegedly trendsetting teens. “We did no research,” Irma Zandl, who has been in the trend business since 1986, once told Time magazine of her early days as a professional Magic Person. “I just had a golden gut.” By the early 2000s, her company claimed a network of three thousand carefully selected young people whose take on the zeitgeist was funneled into a newsletter sold to the likes of GM, Coke, and Disney, for $15,000 a year. Some key people from Lambesis formed Look-Look, which claimed a network of twenty thousand. The results of these businesses have been mixed. Aprons for men was one legendary trend-spotting gaffe that emerged from the mining of Magic People thoughts. In the mid-1990s, Sputnik predicted such trends as “guys in vinyl skirts,” “see-through track shoes,” and “suspenders with African-print shirts.”
They are called Mashghal in Arabic which literally means a working place, from the Arabic noun shoogal (work in general). This term was coined to refer to little shops where a group of usually Pakistani tailors make women dresses. About 30 years ago readymade women clothes were mostly unavailable to the general public and women drew designs on paper and took then to these tailor shops with fabric bought by the meter from areas similar to outdoor malls. For measurement, they would give the tailor a previously made dress that fits and he would use it as a measurement model. And that’s to avoid any physical contact between the tailor and the customer. I know now you’re wondering where did women get there first well measured dress and I too wonder.
These little tailor shops started to evolve into closed women shops where the tailors are women from the Philippines. The shops became bigger and the décor slightly better. However these women only shops are pricier, so the male version stuck around. The women mashghal started to quickly expand into the beauty salon business. So a women could go get her hair done and have a dress made at the same time. But when Al Eissaee, a big name in the fabric import business, started to also bring in quality readymade clothes, he started a huge trend that snowballed into our current mega malls. This in turn affected the tailor business for both the male and female shops. The male mostly went out of business except for a lucky few and the female shops concentrated more on the beauty salon side of the business, so much so that some even closed the dress making side. But for some unexplainable reason they are still called a mashghal even on official ministry of commerce licensing papers.
The story about vintage clothes in Tokyo goes like this: A Hollywood actress, after a successful crash diet, sold her size 6 wardrobe to a thrift shop in Santa Monica. Three months later she came to Tokyo to promote her latest movie and one afternoon wandered into one of the city’s landmark vintage clothing shops, called Santa Monica. What should she find there but her own shorts and several party dresses, unobtrusively displayed under a sign that read: “Santa Monica Style.”
The story is credible for the simple reason that Tokyo has now reached a point where it’s safe to call it Planet Vintage. Among the 400-plus shops scattered over the city, myths like this abound.
The good news is that it’s not all rumor and folklore - according to a fashion stylist, Keiko Okura, “the quality of Tokyo vintage products are unmatched.”
Girls Gone Mild pays tribute to young women who have tangled with corporations and campus authorities to challenge the status quo. One such heroine is Ella Gunderson, who at age 11 appealed to Nordstrom for more modest clothing selections. It began with a shopping trip with her mother, 13-year-old sister Robin, and friends. When Robin tried on jeans that they agreed were too tight, they asked for the next size up—only to have the Nordstrom clerk advise them, “No you don’t want that size, you want the smaller size, the tighter size, because it’s The Look.”
That didn’t sit well with Ella. She wrote a letter to the company (her mother didn’t find out until Ella asked for help addressing it) expressing frustration at clothes cut too tight and too low and clerks too narrow in their concept of fashion. “I think you should change that,” Ella told Nordstrom.
A few months later—while the Gundersons were helping produce a local Pure Fashion show—they were surprised to receive two apologetic responses from the company. Ella’s letter and the Nordstrom responses were added to press kits prepared for the fashion show. Soon the story made the front page of the Seattle Times. Radio and television interviews followed, including an interview on the Today Show. Today‘s Katie Couric also interviewed Pete Nordstrom, who acknowledged receiving such complaints from other teenage girls for some time. A question raised at a stockholder meeting pressed the matter further with the company: “What do you plan to do about the Ella Gunderson issue?”