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Andy:
from "Ogori Cafe: Service With a Surprise," from PSFK, 5 October 2009 :: via Jared Mackey (thanks!)

Located inside the Urban Design Center Kashiwa-no-ha, the Ogori cafe looks innocuous enough, but holds a surprise in store for its patrons. In a nutshell, you get what the person before you ordered, and the next person gets what you ordered. Thus, if you’re in on the game, you can choose to be either a generous benefactor, and treat those that come after you – or try your luck at being cheap. Either way, it’s an interesting experiment that explores surprise, kindness and encourages interactions. . . .

[Caleb Stasser explains:] "As I sat down to enjoy my surprise Appletizer, loving this insane idea and wondering what would happen if you tried it in America, a Japanese woman approached the cafe. Since she could actually speak Japanese, she could read the large sign at the front and, fortunately or unfortunately, got advanced warning of what she was in for. Before making a final decision on what to order, she quietly snuck up to me to try to ask me what I had ordered, knowing that it would be her unwavering refreshment destiny. The staff put a quick stop to her trickery, and I didn’t answer.

"Of course, regardless of what she ordered, she got the orange juice I ordered a few minutes earlier. But here’s one of the moments that make this experiment cool: she actually chose orange juice, just like I did. So she got what she wanted. Ogori cafe synchronicity!"